LESSON 1 • LESSON 2 • LESSON 3 • IN PRACTICE
In the Antiquities Coalition Think Tank’s first-ever practicum publication, Claire Buchan Parker—a strategic communications expert, former White House spokesperson, and vice chair of the Antiquities Coalition Board of Directors—creates a blueprint for how to develop a successful public awareness campaign. However, how does one actually go about creating and implementing an effective public awareness campaign? It is a practical question for every mission-driven organization—and to answer it, Parker teamed up with Antiquities Coalition Co-founders Deborah Lehr and Peter Herdrich to develop a free video series based on her practicum. The series contains three video lessons, each with an accompanying quiz. Those who complete the practicum receive a digital certificate.
Lesson 1: How to Form an Effective Message
In this lesson, Parker covers how to develop a specific call to action for your organization, and why doing so is important to a campaign’s success.
Lesson 2: How to Organize a Successful Public Awareness Campaign
In this lesson, Parker covers how a mission-driven organization can maximize the effectiveness of its principal messages.
Lesson 3: How to Ensure Your Campaign Engages the Public
In this lesson, Parker covers some of the key elements common among all successful public awareness campaigns.